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1

The evolution of IMC: IMC in a customer-driven marketplace

Schultz, Don E., Patti, Charles H.

Journal:

Journal of Marketing Communications

Year:

2009

Language:

english

File:

PDF, 186 KB

english, 2009

2

The Advertising Budgeting Practices of Industrial Marketers

Vincent J. Blasko and Charles H. Patti

Journal:

Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 393 KB

english, 1984

3

Strategic IMC: From abstract concept to marketing management tool

Kerr, Gayle, Patti, Charles

Journal:

Journal of Marketing Communications

Year:

2015

Language:

english

File:

PDF, 463 KB

english, 2015

4

Corporate Advertising: Process, Practices, and Perspectives(1970-1989)

Charles H. Patti and John P. McDonald

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 1.62 MB

english, 1985

5

Geographies of Brexit and its aftermath: voting in England at the 2016 referendum and the 2017 general election

Johnston, Ron, Manley, David, Pattie, Charles, Jones, Kelvyn

Journal:

Space and Polity

Year:

2018

Language:

english

File:

PDF, 2.79 MB

english, 2018

6

Advertising

Kleppner, Otto, Williamson, Judith, Patti, Charles H., Murphy, John H., Fletcher, Alan D., Bowers, Thomas A.

Journal:

Communication Booknotes

Year:

1979

Language:

english

File:

PDF, 1.89 MB

english, 1979

7

Sticking to the Union? Nationalism, inequality and political disaffection and the geography of Scotland’s 2014 independence referendum

Pattie, Charles, Johnston, Ron

Journal:

Regional & Federal Studies

Year:

2017

Language:

english

File:

PDF, 1.16 MB

english, 2017

8

When Is a Gerrymander Not a Gerrymander: Who Benefits and Who Loses from the Changed Rules for Defining Parliamentary Constituencies?

Johnston, Ron, Rossiter, David, Pattie, Charles

Journal:

The Political Quarterly

Year:

2017

Language:

english

File:

PDF, 244 KB

english, 2017

9

Reimagining customer service through journey mapping and measurement

Patti, Charles H., van Dessel, Maria M., Hartley, Steven W.

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 1.22 MB

2020

10

We’ve got them on the list: contacting, canvassing and voting in a British general election campaign

Ron Johnston, David Cutts, Charles Pattie, Justin Fisher

Journal:

Electoral Studies

Year:

2012

Language:

english

File:

PDF, 194 KB

english, 2012

11

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Dinnie, Keith, Pike, Steven, Bianchi, Constanza, Kerr, Gayle, Patti, Charles

Journal:

International Marketing Review

Year:

2010

Language:

english

File:

PDF, 209 KB

english, 2010

12

In Search of a Theory of Integrated Marketing Communication

Schultz, Don, Kerr, Gayle, Kim, Ilchul, Patti, Charles

Journal:

Journal of Advertising Education

Year:

2007

Language:

english

File:

PDF, 430 KB

english, 2007

13

Book Review: Nonverbal Communication in Advertising

Patti, Charles H.

Journal:

Journal of Marketing Research

Year:

1989

File:

PDF, 291 KB

1989

14

Partisanship, national identity and constitutional preferences: an exploration of voting in the Scottish devolution referendum of 1997

Charles Pattie, David Denver, James Mitchell, Hugh Bochel

Journal:

Electoral Studies

Year:

1999

Language:

english

File:

PDF, 78 KB

english, 1999

15

“The electors shall meet in their respective states”: Bias and the US Presidential Electoral College, 1960–2012

Pattie, Charles, Johnston, Ron

Journal:

Political Geography

Year:

2014

Language:

english

File:

PDF, 1.05 MB

english, 2014

16

Creating the Second Cold War: The Discourse of Politicsby Simon Dalby

Review by: Charles Pattie

Journal:

Year:

1992

Language:

english

File:

PDF, 338 KB

english, 1992

17

A Tale of Sound and Fury, Signifying Something? The Impact of the Leaders’ Debates in the 2010 UK General Election

Pattie, Charles, Johnston, Ron

Journal:

Journal of Elections Public Opinion and Parties

Year:

2011

Language:

english

File:

PDF, 178 KB

english, 2011

18

An inside-out approach to integrated marketing communication: an international analysis

Kerr, Gayle, Schultz, Don, Patti, Charles, Kim, Ilchul

Journal:

International Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 237 KB

english, 2008

19

Smile, Be Happy

Dorling, Danny, Pattie, Charles

Journal:

Environment and Planning A

Year:

2004

Language:

english

File:

PDF, 41 KB

english, 2004

20

How advertising message strategies are set

Donald R. Glover, Steven W. Hartley, Charles H. Patti

Journal:

Industrial Marketing Management

Year:

1989

Language:

english

File:

PDF, 840 KB

english, 1989

21

Losing the voters' trust: evaluations of the political system and voting at the 1997 British general election

Charles Pattie, Ron Johnston

Journal:

The British Journal of Politics & International Relations

Year:

2001

Language:

english

File:

PDF, 207 KB

english, 2001

22

A Multidimensional Assessment of Ethical Codes: The Professional Business Association Perspective

Lewis R. Tucker, Vlasis Stathakopolous, Charles H. Patti

Journal:

Journal of Business Ethics

Year:

1999

Language:

english

File:

PDF, 91 KB

english, 1999

23

Laying the Foundations for Electoral Success: Conservative Pre-Campaign Canvassing before the 2010 UK General Election

Cutts, David, Johnston, Ron, Pattie, Charles, Fisher, Justin

Journal:

Journal of Elections Public Opinion and Parties

Year:

2012

Language:

english

File:

PDF, 198 KB

english, 2012

24

Disproportionality and Bias in the Results of the 2005 General Election in Great Britain: Evaluating the Electoral System’s Impact

Johnston, Ron, Rossiter, David, Pattie, Charles

Journal:

Journal of Elections Public Opinion and Parties

Year:

2006

Language:

english

File:

PDF, 201 KB

english, 2006

25

ELECTORAL REFORM REFORMED? THE ARBUTHNOTT COMMISSION AND SCOTTISH PARLIAMENT ELECTIONS

Pattie, Charles, Mitchell, James

Journal:

Year:

2006

Language:

english

File:

PDF, 245 KB

english, 2006

26

The dynamics of citizenship: The effects of the general election on citizenship

Pattie, Charles, Seyd, Patrick, Whiteley, Paul

Journal:

Journal of Elections Public Opinion & Parties

Year:

2004

Language:

english

File:

PDF, 216 KB

english, 2004

27

Advertising strategy and effective advertising: comparing the USA and Australia

Frazer, Charles F., Sheehan, Kim Bartel, Patti, Charles H.

Journal:

Journal of Marketing Communications

Year:

2002

Language:

english

File:

PDF, 210 KB

english, 2002

28

Advertising Claim Styles

Patti, Charles H.

Journal:

Journal of Promotion Management

Year:

1995

Language:

english

File:

PDF, 617 KB

english, 1995

29

Evaluating the Role of Advertising

Patti, Charles H.

Journal:

Journal of Advertising

Year:

1977

Language:

english

File:

PDF, 1021 KB

english, 1977

30

The Communications Hierarchy Framework for Evaluating Copytesting Techniques

Swinyard, William R., Patti, Charles H.

Journal:

Journal of Advertising

Year:

1979

Language:

english

File:

PDF, 1.12 MB

english, 1979

31

Types of Word-of-Mouth Messages: Information Search and Credence-Based Services

Patti, Charles H., Chen, Chia H.

Journal:

Journal of Promotion Management

Year:

2009

Language:

english

File:

PDF, 155 KB

english, 2009

32

Human rights advances in women’s reproductive health in Africa

Ngwena, Charles G., Brookman-Amissah, Eunice, Skuster, Patty

Journal:

International Journal of Gynecology & Obstetrics

Year:

2015

Language:

english

File:

PDF, 164 KB

english, 2015

33

Effects of Aerobic Exercise on Mild Cognitive Impairment

Baker, Laura D., Frank, Laura L., Foster-Schubert, Karen, Green, Pattie S., Wilkinson, Charles W., McTiernan, Anne, Plymate, Stephen R., Fishel, Mark A., Watson, G. Stennis, Cholerton, Brenna A., Dunc

Journal:

Archives of Neurology

Year:

2010

Language:

english

File:

PDF, 365 KB

english, 2010

34

Nonverbal Communication in Advertisingby Sidney Hecker; David W. Stewart

Review by: Charles H. Patti

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 301 KB

english, 1989

35

Strategic and Tactical Integration Between Print and Web Advertising in the United States and Australia

Sheehan, Kim Bartel, Frazer, Charles F., Patti, Charles H.

Journal:

Journal of Promotion Management

Year:

2003

Language:

english

File:

PDF, 685 KB

english, 2003

36

Evaluating the Role of Advertising

Charles H. Patti

Journal:

Journal of Advertising

Year:

1977

Language:

english

File:

PDF, 1.15 MB

english, 1977

37

The Communications Hierarchy Framework for Evaluating Copytesting Techniques

William R. Swinyard and Charles H. Patti

Journal:

Journal of Advertising

Year:

1979

Language:

english

File:

PDF, 1.28 MB

english, 1979

38

The Copenhagen Consensus Conference 2016: children, youth, and physical activity in schools and during leisure time

Bangsbo, Jens, Krustrup, Peter, Duda, Joan, Hillman, Charles, Andersen, Lars Bo, Weiss, Maureen, Williams, Craig A, Lintunen, Taru, Green, Ken, Hansen, Peter Riis, Naylor, Patti-Jean, Ericsson, Ingege

Journal:

British Journal of Sports Medicine

Year:

2016

Language:

english

File:

PDF, 270 KB

english, 2016

39

Feelings about party leaders as a voter's heuristic – What happens when the leaders change? A note

Johnston, Ron, Hartman, Todd, Pattie, Charles

Journal:

Electoral Studies

Year:

2018

Language:

english

File:

PDF, 547 KB

english, 2018

40

Buyer information sources in the capital equipment industry

Charles H. Patti

Journal:

Industrial Marketing Management

Year:

1977

Language:

english

File:

PDF, 364 KB

english, 1977

41

A Low Turnout Landslide: Abstention at the British General Election of 1997

Charles Pattie, Ron Johnston

Journal:

Political Studies

Year:

2001

Language:

english

File:

PDF, 209 KB

english, 2001

42

Citizenship and Civic Engagement: Attitudes and Behaviour in Britain

Charles Pattie, Patrick Seyd, Paul Whiteley

Journal:

Political Studies

Year:

2003

Language:

english

File:

PDF, 139 KB

english, 2003

43

Voter turnout at the british general election of 1992: rational choice, social standing or political efficacy?

CHARLES PATTIE, RON JOHNSTON

Journal:

European Journal of Political Research

Year:

1998

Language:

english

File:

PDF, 113 KB

english, 1998

44

Where Did Labour's Votes Go? Valence Politics and Campaign Effects at the 2010 British General Election

Ron Johnston, Charles Pattie

Journal:

The British Journal of Politics & International Relations

Year:

2011

Language:

english

File:

PDF, 186 KB

english, 2011

45

Can the Boundary Commissions Help the Conservative Party? Constituency Size and Electoral Bias in the United Kingdom

RON JOHNSTON, IAIN MCLEAN, CHARLES PATTIE, DAVID ROSSITER

Journal:

The Political Quarterly

Year:

2009

Language:

english

File:

PDF, 190 KB

english, 2009

46

The Electoral Impact of the UK 2009 MPs' Expenses Scandal

Charles Pattie, Ron Johnston

Journal:

Political Studies

Year:

2012

Language:

english

File:

PDF, 182 KB

english, 2012

47

Comparative multicentre evaluation of the safety and efficacy of ceftazidime versos cefamandole for pneumonia

Yangco, Blenvenido G., Palmnbo, Jo Ann, Nolen, Thomas, Lifland, Patti W., Schleupner, Charles J.

Journal:

Journal of Antimicrobial Chemotherapy

Year:

1986

Language:

english

File:

PDF, 501 KB

english, 1986

48

Talk as a political context: conversation and electoral change in British elections, 1992–1997

Charles Pattie, Ron Johnston

Journal:

Electoral Studies

Year:

2001

Language:

english

File:

PDF, 102 KB

english, 2001

49

New Labour, new electoral system, new electoral geographies?: A review of proposed constitutional changes in the United Kingdom

Ron Johnston, Charles Pattie

Journal:

Political Geography

Year:

2000

Language:

english

File:

PDF, 96 KB

english, 2000

50

US Midterm Elections 2010

Charles Pattie, Benjamin Hennig, Danny Dorling

Journal:

Political Insight

Year:

2011

Language:

english

File:

PDF, 125 KB

english, 2011

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